New Criticals

While signaling a new chapter in the evolution of Thom Yorke (and possibly even Radiohead), Tomorrow's Modern Boxes also signals a new option for consumers and artists. While the sneak attack release method and its subsequent download numbers helped push it to coverage, the true radicalism is in the pronounced agenda of it all, and how it intimates a more utopian business model for musicians and considered ethical practice for music buyers. Regarding the album's announcement, he wrote on Radiohead's blog: "It's an experiment to see if the mechanics of the system [BitTorrent Bundles] are something that the general public can get its head around … If it works well it could be an effective way of handing some control of internet commerce back to people who are creating the work. Enabling those people who make either music, video or any other kind of digital content to sell it themselves. Bypassing the self elected gate-keepers. If it works anyone can do this exactly as we have done."