And yet, here I am about to teach it and there again. Why, you must certainly want to ask, if I'm such a hater? I teach and study YouTube because I think social media needs critical and productive forces within them. I also know that wonderful things already do or could exist on and are networked through YouTube and I am always eager to learn about fellow projects of critical, productive Internet use and studies. I encourage my students and others to locate, analyze and share productive changes in the culture of YouTube, or better yet to make those changes. In the conclusion of this piece, I outline many areas of change in both YouTube and my teaching about it. I finish with provocations for my students and readers.