New Criticals


Bear with me as I return to the marriage metaphor in contemplating our decidedly complicated relationship with Facebook, who often appears to be an irredeemable life partner. Like marriages, our continued relationships with social media platforms are freighted with temporal inertia and relationship baggage; we stay because we’ve already invested the time and we fear the loss of social ties and identities were we to leave. Some people try to fix bad marriages; others file for divorce. But what are the consequences of walking away from one's relationship with Facebook? Such a question must be answered before we conclude that refusal is a viable solution to the problem of social media labor and exploitation. Much as with the institutions of marriage and domesticity, the rewards for participation in online mediated sociality are only sometimes visible but nevertheless deeply woven into the fabric of many contemporary societies. The negative effects, too, come into and out of sight, sometimes making themselves strongly felt, sometimes receding from notice. Perhaps the valuable social work done by those who do have the wherewithal to opt out of the Facebook labor relation is to illuminate for us the consequences of making that "choice" and exposing the pressures of a system in which we do not all have equal freedom or incentive to make it.